A decade running high-stakes accounts, now leading AI-first creative for some of the world's most demanding brands at Outbreaker. Making electronic music as SVARH. Building Midnight Draft on the side. For me, AI isn't a buzzword. It's a full-time collaborator.
I've spent ten years managing accounts and projects for some of the world's most demanding clients, and I've learned that the best client work feels less like servicing and more like building something together.
Today I run key accounts at Outbreaker, an AI-first creative agency, where I lead work for global brands across finance, tech, and health. The job is the same one I've always done, sharpened by a new set of tools: understand the business problem, earn the client's trust, and ship work that's genuinely better and genuinely faster.
That last part is the difference. I build AI into the way the work gets made, from brief to creative system, so the output is higher quality and the turnaround is shorter. Not as a headline. As a working philosophy.
I think in systems, sweat the details, and stay calm when the timeline doesn't. I care about environments where sharp thinking and real client trust are the currency, and where a builder's mindset is an asset rather than a threat. AI-native workflows aren't a nice-to-have for me. They're how I get more done, better.
"One of the smartest account managers I've encountered in over 30 years."
"Shoumitro's calm and level-headed approach to work is reflected in the high-quality results he delivers. I highly recommend bringing him onto your team."
"Thorough, full of ideas, and highly dependable. Calm and composed, he lets his work speak for itself, consistently delivering impactful results."
SVARH is my music project: electronic, drum and bass, ambient. Built from the ground up with AI as a creative collaborator across concept, branding, production, visuals, and publishing.
It's proof of the thing I believe most: one person with the right tools and a clear vision can build something that sounds and looks like a full creative operation.
The same instinct that makes me good at managing complex accounts, thinking in systems, sweating the details, staying calm under pressure, is exactly what makes SVARH work.
Midnight Draft is a design and content agency I'm building from scratch. Social media strategy, copy, creative direction, delivered with AI as the engine and human taste as the filter.
Most agencies are slow, expensive, and out of step with how people actually consume content today. Midnight Draft is being built to be the opposite of that.
It's early. It's real. And it's being built the same way everything else I do gets built: one system at a time.
Strategy, copy, briefs, and business architecture
Music production and sound design for SVARH
Second brain, calendar, and project management
Email, Drive, and calendar wired into one life OS
After a decade of writing briefs, I know what makes one actually useful. So I built a tool that puts that knowledge in anyone's hands.
Add your client, product, audience, and objective. Get back a structured campaign brief, ready for a creative team. Built with the Claude API.
Composed and delivered a brand jingle using Suno AI, from brief to final in under two hours. A last-minute request, met with zero compromise on quality.
Delivered in under 2 hoursCreated an original track for one of Deloitte's flagship regional events, the South Asia Partner Meet. Composed using Suno AI. Well received among partners across the region.
Flagship regional eventNeed something similar? A jingle, a theme track, or a sonic identity for your brand or event, I can turn it around fast. Get in touch.
A creative brief, a collaboration, a track for your next launch, or just a good conversation. If it's interesting, I'm open to it.